Scott Siegler formed Mediasiegler, Inc. in 2010 after 7 years as a managing partner at ZelnickMedia, the NY-based investment/management firm. While at that firm he focused on ad-supported media and was responsible for a number of the firm’s media investments, including OTX, ITN Networks, SkyMall, and Cannella Response Television. The investment thesis for all four shared a similar perspective on the broadcast television ad marketplace: that the market was highly inefficient and that more efficient alternative advertising models stood to benefit.
Prior to joining ZelnickMedia, Mr. Siegler was president/COO of Knowledge Broadcasting, an internet content and technology company backed by Larry Ellison and Michael Milken’s Knowledge Universe. From 1997 to 2000 Mr. Siegler founded and ran the television production entity Granada America, a division of ITV plc. ITV is the largest broadcast production/distribution company in the UK. From 1987 to 1994, Mr. Siegler was president of Columbia Pictures Television and oversaw the combined television operations of the studio when it was renamed Sony Television. At the conclusion of his presidency, Mr. Siegler was involved as an operating partner, a board member or a seed investor in several game and internet ventures, including Tsunami Media, American Cybercast, Netscape Communications, and Pandora Music.
Mr. Siegler holds an M.F.A. in theatre arts from Brandeis University, an M.A. in English Literature from the University of Toronto, and a B.A. in Literature and Philosophy from Union College (Phi Beta Kappa). He also attended the American Film Institute under a directing fellowship.